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They also caution to look beyond the initial drop, noting the success of A Quiet Place Part II, which received an exclusive run in cinemas.

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Sources say that the studio intends to abide by an exclusive theatrical release - barring a major setback in terms of the box office recovery - for its slate of upcoming movies including 20th Century comedy Free Guy in August and MarvelвЂ™s Shang-Chi and the Legend of the Ten Rings in early September.Д«ox office and Wall Street analysts agree that day-and-date release will be abandoned once the theatrical sector fully rights itself from the scourge of the pandemic.

They also note that Black Widow grossed a pandemic-era best $80 million domestically in box office revenue in its first frame. Insiders, however, say the company is proactive about protecting its films from pirates while also trying to come up with new ways to reach all consumers in challenging times.

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The movie grossed north of $200 million in China alone, while Black Widow isnвЂ™t likely to secure a release in that country.Дisney declined to comment on the NATO statement. The Fast & Furious installment, however, has gone on to earn nearly $600 million at the worldwide box office. Most event films during the pandemic era have suffered huge drop-offs in their second week, including UniversalвЂ™s F9, which received an exclusive theatrical release and fell 67 percent its second weekend. Sources noted that the WarnerMedia streamer has far less reach than Disney+ and that HBO Max has never revealed viewership numbers like Disney did. Yet NATO didnвЂ™t attack HBO Max even though such day-and-date titles during the pandemic era likewise have been heavily pirated. They will go out and find it for free,вЂќ says one studio executive. вЂњPiracy clearly impacts male-driven, fanboy films. 1 pirated title of the July 19 week, per the news site TorrentFreak ditto for many other previous day-and-date tentpole releases from Disney+ or HBO Max. The NATO statement didnвЂ™t mince words, saying that the day-and-date release strategy for Black Widow undercut the tentpoleвЂ™s box office potential and promoted piracy - in addition to being responsible for the movieвЂ™s вЂњstunning collapse in its second weekend in theatrical revenues,вЂќ in addition to dropping an unprecedented 41 percent from Friday to Saturday during its opening weekend. The Hollywood giant hasnвЂ™t disclosed any other viewership or revenue numbers for films sent simultaneously to Disney+ Premier Access - which carries an extra price tag of $30 - and the big screen. Insiders say theater owners were infuriated that Disney+ disclosed the revenue in what they viewed as a bid to boost headlines. Box Office: 'Ghostbusters: Afterlife' Tops Friday With Great $16.5M